K: I’m wearing a lot of hats right now, but I’ve always worked within the digital realm. I’ve done content creation (originally just for fun!) since around 2013, but it started to become something that could support me, and these skills have translated within the editorial world and allowed me to work with brands I love doing photography or creative direction. Most recently I have delved into the world of Digital Marketing and helping small, independent brands grow. It’s been so much fun.
K: My partner and I have such disparate tastes – I lean toward the romantic and messy, he is a bit more minimal and clean; but I love what happens when we work together. I like to think about films, sometimes even literature, to pinpoint a feeling. I think a lot about scenes in films: Mia Hansen-Love’s L’Avenir, Wim Wenders’ Paris, Texas, to name a few. I love old campaigns shot by Inez & Vinoodh or Craig McDean that live more in the editorial realm, but I also love referencing photographers like Jacques Henri L’Artigue or Rineke Dijkstra, Wolfgang Tillmans or Justine Kurland. I like things to feel a little undone, so a lot of the polished imagery from the editorial world doesn’t interest me.
K: I love when those lines blur. I’ve received a lot of work solely through my digital presence, which I am so thankful for – that people trust my vision enough to allow me to work with them in some capacity is so special to me. But I’ve also done a lot of things outside of that. I don’t think one’s social platform is all there is to a human being.
M: Increasingly so, fashion also intertwines so intimately with technology. Is this an area that you were considering exploring on your journal?
K: I think so. Shifting to a career that forces me to think about the digitization of everything has made me more and more aware of just how much I am a part of this ever expanding world of technology and its relation to everything around us. I used to not even consider myself a part of that world, but it’s inevitable – we’re all involved to some degree.
K: I think the world often sees “influencers” and “content creators” as silly, but the truth of the matter is everyone has a desire to share things about themselves on social media, so we all do it. There’s also a stereotype that is inevitably associated with an influencer – we think of older iterations of bloggers, like “mommy bloggers” (a term I hate, by the way because who cares! Let people do what they want!) or the opposite side of the spectrum which is a Kendall Jenner type with millions of followers and tons of influence. The reality is that there are so many different kinds of content creators, and because it has become such a natural language for us all, it reflects the broad spectrum of our society and the people who inhabit it. Truthfully (and thankfully) I haven’t seen a lot of the new prejudices that are arising within this digital culture, but I put a lot of those pressures on myself. I’m worried that doing or posting something will make me seem a certain way, but at the end of the day, it doesn’t really matter. As long as you are doing your best and remaining authentic to yourself.
M: You consult and work with many brands (one of which we love, Kkco!); I was wondering if there is a certain level of standard you hold before you agree to work with and for one? For example, commitment to environmental concerns, womens’ rights, fair trade/wage, etc?
K: Of course! I try my best to make sure that the brands I’m working with are quality brands, and by this I don’t mean solely in regards to their construction, but also in their ethos. I love working with smaller brands, as most of them don’t have the desire to scale up and become huge global brands, because most of them understand that that sort of business model isn’t only outdated, it’s just not sustainable (in every sense of the word) within this day and age.
Find more of Kait's work at her website.